Adote um gatinho / Lucky Black Cat
To prove that black cats have nothing to do with bad luck, we decided to sign up Lucky, a real black cat from Adote um Gatinho NGO, in numerous promotions. And it worked: he won more than 18 prizes
We created a facebook page and developed a lot o memes,
reaching more than 28 million people and 1.1 million engagements.
Lucky’s story went to TV and he became A CAT CELEBRITy.
his story was shown even on the news.
Role: Creative / Art Director
• Cannes Lions - Shortlist - Health & Wellness (2017)
• Lurzer's Archive / Vol.5/2017