In Brazil, there’s only one thing that is trending more than craft beer: cooking reality TV shows. So we decided to mix them both in a brand new show for Eisenbahn (a craft beer from Heineken). Instead of cooking, the participants will compete on brewing the best beer. The winner is going to have his own beer bottled and distributed by Eisenbahn.
The TV show was so successful that it is already in its second season. All the episodes are available at www.youtube.com/user/cervejaeisenbahn